Content and structure
Pages built around real search intent, organised so they reinforce each other.
Getting found for the searches that end in a sale, not for the ones that flatter a report.
Most SEO reporting measures the wrong thing. Ranking for your own company name proves nothing, and traffic that never buys costs money to serve. We work backwards from the searches that carry commercial intent in your market.
That means the technical basics, the pages that answer those searches, and honest measurement of what actually converted.
Crawling, indexing, structured data and speed: the part that has to be right before content can work.
Pages built around real search intent, organised so they reinforce each other.
Maps, profile and reviews, which decide who gets called in a city.
Bring us the business as it stands. We look at the market, the funnel and the numbers with you, and agree where the real opening is before anyone talks deliverables.
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