Google sells to people already looking for what you do, which makes it the most direct channel there is and the easiest one to overpay for. Broad campaigns collect clicks from everyone who typed something vaguely related, and the bill arrives regardless.
The work is in the structure: which searches deserve your money, which ones to exclude, and what each click is worth against the margin on the thing you sell. That, and a landing page that answers the search rather than the homepage.
What this covers
Search campaigns
Built around the searches that end in a sale, with the ones that never do excluded rather than tolerated.
Shopping
Product feeds for shops, kept accurate so the ads do not sell what you no longer stock.
Remarketing
Bringing back the people who were close, without following them around for months.
Tracking and reporting
Conversion tracking that reflects revenue, not form loads.
Let us find the opportunity together
Bring us the business as it stands. We look at the market, the funnel and the numbers with you, and agree where the real opening is before anyone talks deliverables.
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