RAYO Off-road Centrum

Revamping a Brand: The RAYO Off-road Centrum Rebranding Project

RAYO Off-road Centrum is a leading 4x4 shop located in Wroclaw, Poland, also known through their e-commerce site rayo4x4.com. The company's branding had not been updated since 2006, so MENA Studio was asked to refresh it and bring it closer to how the company actually works today.

Logo Redesign

As part of the rebranding project, MENA Studio developed a new logo that reflects RAYO Off-road Centrum's focus on off-road vehicles and adventure. It is a bold, dynamic mark built around an isotype resembling a road into the mountains, which at the same time forms the letter R and an inverted lightning bolt. Not an accident: the founder's surname is Iskra, which translates as rayo, lightning bolt, in Spanish. The full version of the logo carries the company name and tagline as well.

Website Redesign: rayo4x4.com

MENA Studio also developed a new website for RAYO Off-road Centrum, with a modern and straightforward design that puts the products and services first. The layout and colour scheme were chosen to make the site easier to use and to show what the company knows. We also built a gallery of the most important cars the workshop has built over the last ten years. The site is at rayo4x4.com.

Branding Materials

To complement the new logo and website, MENA Studio also designed a range of branding materials for RAYO Off-road Centrum: business cards, clothing, stickers and other promotional pieces. All of them share one style and colour scheme, so the brand reads the same wherever it turns up.

Conclusion

The RAYO Off-road Centrum rebranding was a demanding and rewarding project. The goal was a modern, dynamic image that matched the company's commitment to quality and to adventure. By updating the logo, the website and the branding materials, we gave RAYO a fresh image that represents the business as it is now. We look forward to seeing where the company takes it.