Guia de Wroclaw

Agnieszka guides private tours of Wroclaw, mostly for Spanish speaking visitors. Her business depends on being found by people who are already planning a trip, in their own language, weeks before they arrive.

So the site is built for that moment. Each of the six tours has its own page with its length, its route and what it covers, from the three hour essentials to the Jewish heritage walk and the bicycle tour along the Oder. Reviews sit where a hesitant visitor will look for them, and the enquiry form is a booking conversation rather than a contact form.

It runs in Spanish, French, Portuguese, English and Polish. Positioning work followed the same logic: compete for the searches a traveller actually types, in the language they type them.